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4over Continues to Support the Fight Against Cancer&mdash:16th Annual EIF Revlon Run/Walk

May 09, 2009 — Inspired by over 60,000 participants from all over the Southern California who united by the common goal of finding a cure for cancer, 4over’s team helped raise millions of dollars this year and continued the great tradition once again.

The 3-mile run/walk event was held on an early Saturday morning, on the Mother’s Day weekend and involved celebrity appearances, sponsor events, a cool concert and awards ceremony with medallions for all participants. The proceeds donated by the participants, numerous organizations, and the families go towards funding ongoing medical breakthroughs in cancer research and get distributed to a variety of charitable organizations to provide support programs for patients and their families. The event hosts thousands of cancer survivors, their families and friends, along with other individuals who want to contribute to the cause.

About the Entertainment Industry Foundation Revlon Run/Walk – The EIF Revlon Run/Walk for Women was launched in 1993 through the combined efforts of Lilly Tartikoff, Ronald O. Perelman and EIF. Since inception, nearly $50 million in grants have been made from the combined events (Los Angeles and New York).

Proceeds from past EIF Revlon Run/Walks have funded cutting-edge research, contributing to the development of the breakthrough gene treatment Herceptin as well as other targeted therapies, bringing new and innovative treatment approaches to women's cancers worldwide. Monies raised have also helped numerous organizations in providing education, advocacy and outreach services to those affected by women's cancers. { www.eifoundation.org }